About Us
Over the past 68 years, Merle Norman Cosmetics has catered to the needs of customers in the Cookeville area and beyond. Currently in our fourth location, for the last 12 years the shop has grown from a cosmetic store to adding Magnolia James Bridal and offering prom, pageant gowns, and tuxedos and then into a full-service bridal salon offering brides superior service, style, and selection.
You can shop for all of your bridal needs at our one-stop-shop. We have highly specialized stylist in our store who can accommodate every customer on an individual basis. Everyone works together to create a relaxed, enjoyable experience for your friends and family alike.
Area and traveling customers are able to hand-pick from our variety of bridal gowns, bridesmaids’ dresses, mother gowns, tuxedos, prom and pageant gowns and flower-girl dresses, and then get the opportunity to finish the look with a Merle Norman “try before you buy” Makeover.
At Merle Norman Cosmetics and Magnolia James Bridal, we look forward to working with you from your first makeover appointment, to your walk down the aisle.



Cynthia Strong began her career at Merle Norman Cosmetics at 16. She has owned the store for 18 years and in 2006, Cynthia and her husband Gary began Magnolia James Bridal. They have been able to provide customers with the best service and selection in the area. Cynthia’s years of experience and expertise have assisted her success today.
Cynthia has a passion for creating a once-in-a-lifetime experience for each young man and young lady. From their first Junior High dance to their happily-ever-after. Gary and Cynthia have succeeded in establishing a family-based salon that will continue to fulfill dreams for many years to come.